The ZTE Nubia Focus has officially landed in Pakistan, and it’s already making waves in the smartphone community. Launched in May 2025, this mid-range device brings a blend of powerful performance, premium design, and solid camera capabilities – all packed into a budget-friendly price tag. With Pakistani users increasingly shifting towards value-for-money smartphones, the Nubia Focus seems to tick all the right boxes for everyday users, gamers, and even content creators. But is this the phone that can dominate the budget segment in Pakistan? Let’s break it down.
ZTE Nubia Focus Full Specifications
Display
Feature
Details
Type
AMOLED
Size
6.72 inches
Resolution
FHD+ (2400 x 1080 pixels)
Refresh Rate
120Hz
Protection
Corning Gorilla Glass 3
Camera
Feature
Details
Rear Camera
Dual: 50MP (main) + 2MP (depth)
Front Camera
16MP selfie shooter
Video Recording
1080p @ 30fps
Features
Night Mode, Portrait, Pro Mode, HDR, AI Scene Detection
The ZTE Nubia Focus comes with a sleek and minimalistic design that feels surprisingly premium for its price. The rear panel has a smooth matte finish that resists fingerprints and adds a subtle shine under light. The rectangular camera module is stylish yet compact, blending well with the overall aesthetics. At just 8.5mm thick and weighing around 190g, it offers a comfortable grip without feeling bulky. The device has a sturdy plastic frame with metallic accents, giving it a modern look while maintaining durability.
Key Features and Unique Selling Points
120Hz AMOLED Display: Rare in this price range, the smooth refresh rate enhances user experience in gaming and scrolling.
50MP AI Camera: Delivers sharp and vibrant photos, especially in daylight.
5G Support: Future-proofing your mobile connectivity at a budget.
Dimensity 6100+ Chipset: Reliable performance for multitasking and mid-level gaming.
Massive 5000mAh Battery: Easily lasts a full day with fast charging support.
Expandable Storage: Up to 1TB via microSD, perfect for media-heavy users.
Pros and Cons
Pros
Cons
Stunning AMOLED display with 120Hz
No ultrawide camera
5G connectivity at a low price
Bloatware in the custom UI
Powerful chipset for the price
Plastic frame (not glass or metal)
Long-lasting battery with fast charging
Only 1080p video recording
Expandable storage
UI may feel unfamiliar to stock Android lovers
Comparison with Similar Phones in the Same Price Range
ZTE Nubia Focus vs Infinix Zero 30 5G
Feature
Nubia Focus
Infinix Zero 30
Display
120Hz AMOLED
120Hz AMOLED
Chipset
Dimensity 6100+
Dimensity 8020
Camera
50MP Dual
108MP Triple
Battery
5000mAh, 33W
5000mAh, 68W
Price
Around PKR 45,000
Around PKR 60,000
Verdict: The Infinix Zero 30 is more powerful but also more expensive. The Nubia Focus holds strong for budget-conscious buyers.
Official Price in Pakistan and Availability
The ZTE Nubia Focus is priced at approximately PKR 44,999 for the base 6GB RAM variant. The 8GB RAM version may cost around PKR 49,999. It is officially available across major online platforms such as Daraz, PriceOye, and offline retail outlets in major cities like Lahore, Karachi, Islamabad, and Faisalabad.
Availability may vary depending on stock and location, but early reception from buyers in Pakistan has been positive.
Final Verdict: Who Should Buy the ZTE Nubia Focus and Why?
The ZTE Nubia Focus is an ideal pick for Pakistani users who want reliable 5G performance, excellent battery life, and a vibrant AMOLED display without spending over PKR 50,000. It’s perfect for:
Students and professionals looking for a good all-rounder.
Content consumers who stream videos or play casual games.
Photography fans who want quality photos without a flagship phone price.
Budget-conscious buyers who don’t want to compromise on modern features.
If you’re in the market for a 5G phone that doesn’t break the bank and delivers where it matters, the Nubia Focus is definitely worth your attention.
