Itel has been gradually capturing attention in Pakistan’s budget smartphone market, and the Itel S23 Plus is proof of how far the brand has come. With a sleek design, AMOLED display, curved edges, and features that go beyond its price tag, this device has made quite a splash—especially among students, young professionals, and budget-conscious users.
What makes the Itel S23 Plus stand out in such a saturated market? Let’s dive into a full breakdown of its specs, design, features, price in Pakistan, and how it compares with other smartphones in the same range.
Fingerprint (Under Display), Face Unlock, Accelerometer, Proximity
Design and Build Quality
The Itel S23 Plus has a premium feel that defies its price. Its 2.5D curved AMOLED display gives it a flagship-like vibe, especially with ultra-slim bezels and a lightweight design. The back has a glass-like glossy finish and a sleek circular camera module that looks modern and clean.
Despite being a budget phone, it doesn’t feel cheap in hand. The under-display fingerprint sensor and the curved edges add a touch of class—something rarely found in phones under this price bracket in Pakistan.
Key Features and Unique Selling Points
Curved AMOLED Display: Rare in this price range, offers immersive visuals.
Under-Display Fingerprint Scanner: Enhances usability and design.
50MP AI Camera: Decent quality for everyday photography and social media.
256GB Storage: Massive storage for media lovers.
Virtual RAM Support (up to 16GB): Smooth multitasking and app performance.
Android 13 Out of the Box: Clean and modern user experience.
Affordable Price Tag: Offers premium features on a budget.
Pros and Cons
Pros
Cons
Curved AMOLED Display
Only 60Hz Refresh Rate
Huge Storage (256GB)
No 5G Support
Good Battery Life
Unisoc Chipset is Mid-Tier
Under-Display Fingerprint
Not Ideal for Heavy Gaming
Modern Design & Build
No Gorilla Glass Protection
Comparison with Similar Phones in This Price Range
Feature
Itel S23 Plus
Infinix Zero 30 4G
Tecno Camon 20
Display
6.78″ AMOLED (Curved)
6.78″ AMOLED
6.67″ AMOLED
Rear Camera
50MP + AI
108MP
64MP
Front Camera
32MP
50MP
32MP
Processor
Unisoc T616
Helio G99
Helio G85
RAM + Storage
8GB + 256GB
8GB + 256GB
8GB + 256GB
Battery
5000mAh, 18W
5000mAh, 45W
5000mAh, 33W
Price
PKR 39,999
PKR 49,999
PKR 44,999
Official Price in Pakistan and Availability
The Itel S23 Plus is officially available in Pakistan with a price tag of PKR 39,999. It’s available both online and in physical stores across the country including Daraz, Mega.pk, and authorized mobile retailers. The phone comes in multiple color options, such as Lake Cyan and Midnight Black.
Final Verdict – Who Should Buy It and Why?
If you’re looking for a premium-looking smartphone on a budget, the Itel S23 Plus delivers more than expected. It’s ideal for:
Students who want solid performance and great looks.
Social media users who want a decent camera and beautiful display.
Everyday users who need large storage, good battery life, and a smooth experience.
However, if you’re a hardcore gamer or need 5G support, you might want to look elsewhere. But for the price, the Itel S23 Plus is a solid choice in 2025’s Pakistani smartphone market.
